Dale Earnhardt Jr. Hopes a ‘No-Name’ Car will be the Answer

Photo - Jonathan Ferrey/Getty Images

Photo – Jonathan Ferrey/Getty Images

What’s in a name?

Henceforth, the chassis Dale Earnhardt Jr. drives won’t have one—not since the No. 88 Chevrolet named “Amelia” spun and wrecked at Talladega and was consigned to the chassis “graveyard” on Earnhardt’s property in North Carolina. Continue reading

Danica Patrick Sees Opportunity at Daytona International Speedway

Photo - Jonathan Ferrey/Getty Images

Photo – Jonathan Ferrey/Getty Images

Daytona International Speedway has a pattern of producing first-time winners.

Five active drivers, all thought of as surprises at the time, made their inaugural visit to Victory Lane at “The World Center of Racing” known for its blazing speeds and tight restrictor-plate competition: Michael Waltrip (2001), Greg Biffle (2003), Trevor Bayne (2011), David Ragan (2011) and Aric Almirola (2014).

Danica Patrick hopes to be the next first-time winner at the 2.5-mile track in Saturday’s Coke Zero 400 powered by Coca-Cola (7:45 p.m. ET on NBC). Continue reading

NASCAR Announces 2017 National Series Schedules

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NASCAR Announces 2017 National Series Schedules

Unprecedented Industry Collaboration Triggers NASCAR’s Earliest Schedule Release

NASCAR today announced the 2017 schedules for its three national series, giving fans and stakeholders a significant head start in planning for next season’s thrilling slate.

A credit to unprecedented industry collaboration, specifically the five-year sanctioning agreement between NASCAR and its tracks, the sanctioning body finalized its 2017 schedules months ahead of previous years’ release.

The result: Three unique schedules featuring race tracks that have hosted record-setting races already this season, with the majority of the slate still remaining. Continue reading

2016 Daytona 500 Breaks Record Social/Digital Consumption for NASCAR

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NASCAR Daytona 500

NASCAR Daytona 500

2016 Daytona 500 Sets Record Social/Digital Consumption Numbers for NASCAR

In addition to the drama that played out on the race track, the 2016 Daytona 500 produced record social/digital consumption numbers for NASCAR. This year’s edition of The Great American Race generated the most NASCAR-related social conversation on any single day since the beginning of the NASCAR Fan and Media Engagement Center (FMEC). It also set a record for most impressions generated in one day by NASCAR’s social channels, a 63% increase compared to last year’s Daytona 500.

NASCAR’s digital platform generated 2.1 million unique visitors and 13 million page views.

More Statistical Highlights include:

  • Social conversation increased 44% compared to last year’s Daytona 500
  • Multiple celebrities tweeted about the race, including Justin Bieber (76 million followers), Ashton Kutcher (17.4 million) and John Cena (7.7 million)
  • NASCAR fans spent 2.8 million minutes watching Daytona 500 content on the recently launched NASCAR Drive – an all-time high for NASCAR.com
  • The 2016 Daytona 500 was the No. 1 most tweeted-about TV program of the day, generating 66 percent more conversation than the No. 2 event (WWE Fastlane)
  • The 2016 Daytona 500 finish is the most-looped Vine in the history of the @NASCAR Twitter account

Five Hot Drivers to Watch as the Sprint Cup Series Heads to Atlanta

Photo - AMS

Photo – AMS

The 58th Daytona 500 belonged to Toyota with Joe Gibbs Racing and now teams are heading to Atlanta Motor Speedway for the Folds of Honor Quik Trip 500 on Sunday.

Drivers competing with the Chevrolet bow tie showed some promise up front early at Daytona with four of their drivers finishing in the top-ten. The blue Ford oval put one driver in the top-ten and that was now former Daytona 500 champion, Joey Logano.

Ruling the World Center of Racing at Daytona was Toyota as the most successful manufacturer with three drivers from Joe Gibbs Racing finishing in the top-five. So, with NASCAR Sprint Cup Series teams heading into Atlanta Motor Speedway this weekend, it makes sense that JGR drivers dominate the hottest drivers to watch list. Continue reading