NASCAR Daytona International Speedway

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Potential $1M Bonus For Drivers And Fan Sweepstakes Highlight Dash 4 Cash

Fan4Racing NASCAR Nationwide Series

Potential $1M Bonus For Drivers And Fan Sweepstakes Highlight Dash 4 Cash

NASCAR Nationwide Dash 4 CashPopular NASCAR Nationwide Series Dash 4 Cash Begins With Kentucky Qualifier

There will be more on the line June 28 during the NASCAR Nationwide Series Feed the Children 300 at Kentucky Speedway than most races.

This year, the Kentucky race will be the qualifier for the “Dash 4 Cash,” the beginning of the popular NASCAR Nationwide Series program that could result in a $1 million payout to one talented driver. Kentucky will determine the four eligible drivers that could win one of the four $100,000 payouts that make up the program beginning July 5 at Daytona. Continue reading →

FORTUNE 500 Companies Invested In NASCAR Increases From 1-in-5 To Nearly 1-in-4

Fan4Racing NASCAR

Number of FORTUNE 500 Companies Invested In NASCAR Increases From 1-in-5 To Nearly 1-in-4

NASCARlogoEight Percent Increase in FORTUNE 500 Companies Involved in NASCAR Since 2008

Nearly one-in-four (117) FORTUNE 500 companies use NASCAR as part of their marketing mix, according to an analysis of sponsors currently in the sport when compared to the magazine’s annual list released this month. For the second consecutive year, the number of FORTUNE 500 companies involved in NASCAR increased; and is an eight percent improvement over 2008. The analysis encompassed companies currently involved as a sponsor of NASCAR’s sanctioning body, teams, tracks and/or as media partners. Continue reading →

NASCAR Diversity Internship Program Kicks Off at Charlotte

Fan4Racing NASCAR

NASCAR Diversity Internship Program Kicks Off at Charlotte

NASCARlogoProgram Offers Professional Development Opportunities To Students Nationwide 

With eventual landing spots ranging from NASCAR to E! News, the NASCAR Diversity Internship Program has offered diverse students an opportunity to work in one of the largest professional sports industries in the United States. This year, 19 diverse college students will have the opportunity to complete a 10-week, paid summer internship through the NASCAR Diversity Internship Program (NDIP). The program has placed the new crop of students in varying positions and organizations throughout the NASCAR industry with the hopes of finding the next wave of industry leaders.  Continue reading →

“NASCAR: An American Salute” Pays Tribute to U.S. Military

Fan4Racing NASCAR Sprint Cup Series

“NASCAR: An American Salute” Pays Tribute to U.S. Military

NASCAR To Launch Summer Celebration: "NASCAR Unites - An American Salute"Initiative Rallies Fans, Industry And Partners

To Reach One Million Salutes To Military Members

NASCAR announced May 21st, the launch of the second-annual “NASCAR: An American Salute” initiative, an industry-wide effort to honor and celebrate the service of members of the United States Armed Forces, veterans and their families.

Beginning with the upcoming Memorial Day Weekend’s Coca-Cola 600 at Charlotte Motor Speedway and culminating with the Independence Day Weekend’s Coke Zero 400 at Daytona International Speedway, this year’s campaign aspires to reach one million “salutes” to U.S. military members during the next six weeks.  Continue reading →