NASCAR Fan & Media Engagement Center to be Featured in New National Advertising Campaign

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NASCAR Fan & Media Engagement Center To Be Featured

In New National Advertising Campaign From HP

289541NASCAR CMO Steve Phelps Stars In TV Spot Breaking Today

NASCAR will be featured in new advertising launching today as part of HP’s “Build a better enterprise. Together” marketing campaign, which highlights stories of collaboration and co-innovation. NASCAR’s story illustrates how the company worked with HP to create the Fan and Media Engagement Center (FMEC), which incorporates innovative technology that is transforming its relationships with fans and partners. The centerpiece of the campaign is a fast-paced, 30-second TV spot highlighting NASCAR as one of HP’s lighthouse customers and featuring NASCAR Chief Marketing Officer Steve Phelps. Continue reading

Saturday’s NASCAR Sprint Cup Race to Air on Alternate Channels in Seven Markets

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Saturday’s NASCAR Sprint Cup Race to Air on Alternate Channels in Seven Markets 

NASCARlogoNASCAR fans in seven affected markets will watch ABC’s telecast of Saturday night’s NASCAR Sprint Cup Series race at Bristol Motor Speedway on alternate channels through arrangements made by their local ABC affiliates.  Continue reading

Nicole Briscoe Shares How Racing’s Twist and Turns Shaped Her Career

Nicole Briscoe - NASCAR Countdown host during the NASCAR Nationwide Series Kansas Lottery 300, October 20, 2012 Photo - Allen Kee / ESPN Images

Nicole Briscoe – NASCAR Countdown host during the NASCAR Nationwide Series Kansas Lottery 300, October 20, 2012
Photo – Allen Kee / ESPN Images

Every race weekend, fans see a nicely done broadcast by NASCAR’s TV partners. They see the finished product of a week-long production to broadcast the race. Countless hours go into preparing the show to make sure it’s as accurate as possible. It’s rare to get inside information on what goes on behind the scenes, but if you were to get it, who better to get it from than the host.  Continue reading

Changes To NASCAR Television Coverage

Big changes are coming to your NASCAR television coverage. From daily programming to Sunday afternoons, TV coverage will be looking different.

Matt Kenseth leads the 2012 Daytona 500 AP Photo/Lesley Ann Miller

Matt Kenseth leads the 2012 Daytona 500
Photo – AP/Lesley Ann Miller

NASCAR television will be dramatically different for the SPEED channel in 2013, with the biggest change being a rebranding to FOX Sports One in August. But changes to the TV schedule will come as well. Continue reading

NASCAR Nuggets from the Net: Dec 14, 2012

December 14, 2013

December 14, 2013

Scheduled NASCAR testing of Sprint Cup Series 2013 GenSix car

NASCAR Fans, mark your calendars now for more Sprint Cup testing scheduled in January 2013.

Jan 10-12 at Daytona International Speedway

Jan 17-18 at Charlotte Motor Speedway

Before the green flag waves for the famed Daytona 500 in Feb, 2013, watch for more NASCAR adjustments and driver feedback as testing of the new Generation Six 2013 car continues.

Full speed ahead for Keselowski…

You won’t find the sterling silver Sprint Cup trophy made by Tiffany and Co. at the home of reigning champion Brad Keselowski.

“No, I don’t keep      trophies at my house,”

Keselowski said during Tuesday’s test at Charlotte Motor Speedway,

“I don’t believe in building a shrine to myself. It’s kind of weird.”

This is why Keselowski will be a threat to repeat in 2013.

The Penske Racing driver doesn’t want to be reminded about what he has accomplished. He wants to work on building toward the future, and his two-day test at CMS is the first step in doing that. ESPN

More Fan4Racing Nuggets from the Net…

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