Today, sponsorship is the only way a race car driver can move their career forward. There are so many drivers with a wealth of talent, and they’re all vying for the same sponsorship dollars which are limited. The result means that many drivers are looking for unique ways to raise the money needed to race from one week to the next. It’s a process that is never-ending, until a major sponsor jumps on their bandwagon allowing them to rise to the next level. Continue reading