Tag Archives: Good Sam 500

Edwards and Harvick have Fun Racing to the Good Sam 500 Checkered Flag

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Kevin Harvick, driver of the #4 Jimmy John's Chevrolet, beats Carl Edwards, driver of the #19 Stanley Toyota, to the checkered flag to win the NASCAR Sprint Cup Series Good Sam 500 at Phoenix International Raceway on March 13, 2016 Photo - Jonathan Ferrey/Getty Images

Kevin Harvick, driver of the #4 Jimmy John’s Chevrolet, beats Carl Edwards, driver of the #19 Stanley Toyota, to the checkered flag to win the NASCAR Sprint Cup Series Good Sam 500 at Phoenix International Raceway on March 13, 2016 Photo – Jonathan Ferrey/Getty Images

Just four races into the 2016 Sprint Cup Series season, NASCAR’s new low downforce and Goodyear’s soft tires are giving drivers and fans two close finishes – Daytona and Phoenix – and setting track records along the way. That makes the rest of the season seem much more intriguing with 22 more races until the Chase for the Sprint Cup begins in September.

Although Carl Edwards came within inches and just 0.010 seconds short of his first Sprint Cup win of the season, he made it clear in his post race comments that he was having fun racing Kevin Harvick to the Good Sam 500 checkered flag at Phoenix International Raceway on Sunday afternoon – the closest finish ever at that track.  Continue reading →

Harvick Holds Off Edwards at Phoenix—by a Matter of Inches

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In recent years, Kevin Harvick has exercised his dominance at Phoenix International Raceway by crushing the competition.

In Sunday’s Good Sam 500 at the one-mile track in the Sonoran Desert, he maintained his mastery by a matter of inches, banging fenders with Carl Edwards in a side-by side overtime battle on the way to the finish line.

After the drivers traded shots on the way to the stripe, Harvick pulled ahead to win the fourth NASCAR Sprint Cup Series race of the season by 0.010 seconds (roughly four inches), the identical margin by which Denny Hamlin had beaten Martin Truex Jr. in the season-opening Daytona 500. Continue reading →

NASCAR Sprint Cup Series Good Sam 500 at Phoenix Preview

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NASCAR Sprint Cup Series

Next Race: Good Sam 500

The Place: Phoenix International Raceway

The Date: Sunday, March 13

The Time: 3:30 p.m. ET

TV: FOX, 3 p.m. ET

Radio: MRN, SiriusXM NASCAR Radio

Distance: 312 miles (312 laps)

 

Breaking Brad: Keselowski, Crew Chief Wolfe Cook Up Victory at Las Vegas

Fans at Las Vegas Motor Speedway got to see episodes of ‘Breaking Brad’ and ‘Better Call Paul’ all packed into one on Sunday.

Brad Keselowski darted past Kyle Busch with five laps remaining to win the Kobalt 400 at Las Vegas Motor Speedway – his first victory in 33 races since Auto Club in 2015. Continue reading →

NASCAR Names Ford Motor Company Winner of ‘Driving Business Award

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NASCAR-Ford

NASCAR Names Ford Motor Company Winner Of ‘Driving Business Award’

Ford Becomes First Three-Time Award Recipient;

Exemplary Member of the NASCAR Fuel For Business Council

 

Days after Ford Motor Company celebrated its first NASCAR Sprint Cup Series victory of the season, the manufacturer will take home its third NASCAR “Driving Business Award.” Ford is the first three-time recipient of the annual award, which is bestowed upon the Official NASCAR Partner that demonstrates leadership and results through its participation in the NASCAR Fuel for Business (NFFB) Council.

The NFFB Council hosted its first meeting of the year last week in Las Vegas, bringing together an exclusive group of nearly 60 Official NASCAR Partners. Ford has been competing in NASCAR since 1949 and has been a proud member of the NFFB Council since 2007. Council members bring key personnel from across their organization to construct customized deals that help address specific business needs.

As a result of Ford’s participation in the Council in 2015, Ford aligned business goals with a number of Official NASCAR Partners, resulting in highly visible partnerships and a number of programs that were successful in ‘Driving Business.’

“As a proud member of the Council, winning the ‘Driving Business Award’ for the third time is proof, yet again, of how effective the NASCAR Fuel for Business Council platform is at generating a positive return on investment for partners,” said Tim Duerr, Ford Performance motorsports marketing manager. “At Ford, we’re constantly identifying new and innovative ways to add value to our partnerships, and this tool maximizes our B2B strategy in motorsports.”

As one of the most active participants of the NFFB Council in 2015, Ford identified procurement opportunities, optimized chances for NASCAR partners to purchase Ford vehicles for their fleets, offered participation in Ford’s “Partner Recognition Program” and created successfucl co-marketing programs. Highlights from Ford’s success in 2015 leveraging the NFFB Council include:

  • Ford sold more than 3,500 vehicles through its ‘Partner Recognition Program’
  • Co-marketing programs with MillerCoors, Goodyear and SiriusXM result in nearly 900 vehicles sold
  • Ford executed multiple deals that eclipsed $5 million in value
  • More than two-thirds of Council members participated in business-to-business deals with Ford

“Ford continues to be a preeminent member of the NASCAR Fuel for Business Council, setting the standard as an active and dedicated partner during our quarterly meetings,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “Committed to winning both on and off the track, Ford’s ability to execute business-to-business deals delivered results worthy of being a three-time recipient of the award.”

Since the NFFB’s 2004 inception, the Council has facilitated hundreds of millions of dollars in annual revenue and savings to its participating members.

Be sure to watch the next NASCAR Sprint Cup Series race – the Good Sam 500 at Phoenix International Raceway on Sunday, March 13 at 3:30 p.m. ET on FOX, MRN and SiriusXM.

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