DAYTONA BEACH, Fla. – It was billed as a preseason Chevrolet news conference to discuss the manufacturer’s expectations and excitement for the 2018 season, but it also had a distinct vibe – as much like a NASCAR Hall of Fame meet and greet as a launch for Chevy’s new race car. And positive on all accounts. Continue reading
Tag Archives: Jim Campbell
Chevrolet Clinches 18th Bill France Performance Cup
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William Byron, driver of the #9 Liberty University Chevrolet, drives during practice for the NASCAR XFINITY series Ticket Galaxy 200 at Phoenix International Raceway on November 10, 2017, in Avondale, Arizona. Photo – Robert Laberge/Getty Images
Award Recognizes Manufacturer Championship in NASCAR Xfinity Series
With William Byron’s victory at Phoenix International Raceway, Chevrolet clinched the Bill France Performance Cup in the NASCAR Xfinity Series (NXS). The 2017 achievement marks the 18th time the Bowtie Brand has captured this prestigious honor, more than any other manufacturer. Continue reading
Chevrolet Unveils 2018 Camaro ZL1 NASCAR Cup Race Car
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Performance icon expands Camaro’s Motorsports reach into premier NASCAR series
A new era in Chevrolet Motorsports starts today with the introduction of the Camaro ZL1 as the new race car for the Monster Energy NASCAR Cup Series. Continue reading
Chevrolet Owners Contemplate a Surfeit of Young Talent in NASCAR Racing

(L-R) Chevrolet executive Jim Campbell and Chevrolet team owners Richard Childress, Chip Ganassi, and Rick Hendrick preview the Daytona 500 during a press conference at Daytona International Speedway on February 24, 2017 in Daytona Beach, Florida.
Photo – Scott Hunter/Getty Images
Roughly 30 minutes after Chevrolet unveiled the Camaro ZL 1 that will pace Sunday’s Daytona 500 and announced four-time Monster Energy NASCAR Cup Series champion Jeff Gordon as its driver, Chevy brass and team owners gathered in the Daytona International Speedway media center to field questions from reporters.
Owners Richard Childress, Chip Ganassi and Rick Hendrick joined Jim Campbell, Chevy’s U.S. vice president of performance vehicles and motorsports, at the press session. One of the first topics to arise was the prospect of Jimmie Johnson winning a record-breaking eighth championship at NASCAR’s highest level.
Johnson won his seventh title last year to tie Richard Petty and the late Dale Earnhardt for most championships in the history of the series. Continue reading
Competition Between Manufacturers Extends to the Showroom

HOMESTEAD, FL – NOVEMBER 19: (L-R) U.S. Vice President, Performance Vehicles and Motorsports, Jim Campbell, Director of Ford Performance Dave Pericak and Toyota Vice President of Marketing and Media, Incentives & Motorsports Edward Laukes speak with the media at a press conference during practice for the NASCAR Sprint Cup Series Ford EcoBoost 400 at Homestead-Miami Speedway on November 19, 2016 in Homestead, Florida. Photo by Jonathan Ferrey/Getty Images
Competition between NASCAR manufacturers isn’t confined to the race track. In a press conference featuring executives from Chevrolet, Ford and Toyota, Ed Laukes of Toyota couldn’t pass up an opportunity to needle Chevy’s Jim Campbell.
“Let me apologize for those 16 Monday mornings,” Laukes quipped, referring to Toyota’s 16 NASCAR Sprint Cup Series victories this season.
“Let me apologize for last night,” retorted Campbell, referring to the NASCAR Camping World Truck Series championship Chevrolet driver Johnny Sauter won on Friday.