Toyota Unveils ‘Countless’ Daytona 500 feature of the Joe Gibbs Racing drivers and their history in the NASCAR Cup Series.Courtesy of TR
Toyota is proud to debut ‘Countless’, a new commercial featuring two-time Cup Series champion Kyle Busch, 2017 Cup Series champion Martin Truex Jr. and three-time Daytona 500 winner Denny Hamlin.
The piece highlights all of Toyota’s incredible accomplishments in its 15 seasons in the top level of NASCAR, including 162 race wins and three championships. However, for Toyota – it’s not all about the on-track achievements; it’s about the memories made and the ‘countless’ celebrations along the way.
Produced by North Carolina-based What Not Films, which was behind Toyota’s previous motorsports commercial efforts – ‘Sign the Line’ and ‘The Dream,’ ‘Countless’ will make its television debut as part of the Daytona 500 broadcast this afternoon before beginning regular commercial rotation at the series’ second race of the season at Auto Club Speedway.
Camry Drivers Win Record 18 Times During 2019 Season
AVONDALE, Arizona (November 10, 2019) – Camry drivers continue a record season for Toyota, leading the manufacturer to its third Monster Energy NASCAR Cup Series (MENCS) manufacturer’s championship at Arizona’s ISM Raceway on Sunday, one event ahead of the season finale. Joe Gibbs Racing drivers set a single-season wins record for Toyota, visiting victory lane 18 times to propel Toyota to its third manufacturer’s title in four years.
“This title would not be possible without the talented drivers, dedicated race teams and support of our team members at Toyota and Toyota Racing Development (TRD, U.S.A),” said Vinay Shahani, vice president of Integrated Marketing Operations for Toyota Motor North America (TMNA). “Eighteen victories is an incredible feat to accomplish in one of the most competitive motorsports series in America. The manufacturer’s championship is something incredibly meaningful to everyone at Toyota and TRD, we’re certainly honored to capture our third in the series.”
Camry drivers combined to win 18 races and led 3,974 laps in the MENCS in 2019. With one race remaining, three Toyota drivers, Martin Truex Jr., Denny Hamlin, and Kyle Busch, will head to the season finale as part of the Championship 4.
Toyota’s milestone season was led by a series-leading seven victories by Truex. Hamlin collected Toyota’s second Daytona 500 title in February en route to his six wins this year while Busch (four victories) and Erik Jones (one) also took home the checkered flag in 2019.
Since joining MENCS competition in 2007, Toyota has won 142 races and captured 124 poles in 467 races. Toyota also claimed the MENCS manufacturer championships in 2016 (16 wins) and 2017 (16 wins).
Following the 2018 race season, Matt DiBenedetto’s fourth year competing at NASCAR’s top level, the Monster Energy Cup Series, he chose to leave the team he was with to essentially become a free agent. DiBenedetto had no other deal lined up or guaranteed but was placing a bet on himself that someone would pick him up. That team was the No. 95 of Leavine Family Racing, an organization that was looking to make some major changes to include a possible manufacturer change from Chevrolet to Toyota and an alliance with Joe Gibbs Racing. When all the T’s were crossed and the I’s dotted, Matt DiBenedetto was set to embark on the best opportunity of his career.
Speedweeks at Daytona International Speedway covers ten days and encompasses many different events leading up to the Great American Race, the Daytona 500. On the NASCAR Monster Energy Cup Series side of racing, the first focus is a week before the main event with Pole Qualifying followed by the Advanced Auto Parts Clash featuring select drivers. Then in the week leading up to the biggest event in racing, the Gander RV Duel set the starting lineup for the prestigious race this Sunday.