Daily Archives: February 15, 2016

6 posts

NASCAR Marketing Campaign Celebrates 2016 Season Launch

NASCAR Press Releases Sprint Cup Series Track News
Photo - Courtesy DIS
Photo – Courtesy DIS

Ready. Set. Race! NASCAR Marketing Campaign Celebrates 2016 Season Launch, Fans’ Universal Passion for Racing

The Hashtag 500 to Give Fans the Chance to Race on Twitter for Memorabilia from the 2016 DAYTONA 500 

Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative.

Fans will be invited to put their racing skills to the test during the 2016 Daytona 500® on February 21, when NASCAR hosts the first-ever Hashtag 500 on Twitter. The unique promotion, developed by Ogilvy & Mather New York, will give fans a chance to win memorabilia from this year’s “Great American Race®,” including a driver firesuit, helmet, steering wheel and set of Goodyear tires, among other race-used items. Continue reading →

Denny Hamlin Wins Action-Packed Sprint Unlimited at Daytona

NASCAR Sprint Cup Series Track News

Saturday’s Sprint Unlimited at Daytona International Speedway ended with a mere handful of cars undamaged—and race winner Denny Hamlin’s Toyota wasn’t one of them.

But Hamlin got his wreck out of the way early in a two-car incident with Ricky Stenhouse Jr.’s Ford on Lap 13 and won the race in overtime with a large swatch of silver tape on the right side of his No. 11 Joe Gibbs Racing Camry.

Hamlin triumphed in the season-opening non-points event for the second time in three years (and third time overall) and gave JGR its fourth Sprint Unlimited victory in the last five years.
Continue reading →