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Last Friday night, Christopher Bell wrecked his NASCAR Camping World Truck Series Kyle Busch Motorsports Toyota Tundra in the closing laps of their season opener at Daytona International Speedway. It was a scary wreck as his No. 4 kept barrel rolling down the track flipping several times before finally coming to a stop. Bell went to the infield media center and was later sent to a local medical facility for further evaluation. Continue reading
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Joe Gibbs Racing started the 2016 season exactly how they finished the 2015 campaign – with a win, and a bunch of strong performances.
Denny Hamlin won the Daytona 500, Kyle Busch finished third, Carl Edwards placed fifth and Matt Kenseth came in 14th despite leading 40 laps. Martin Truex Jr., from JGR technical partner Furniture Row Racing, finished runner-up.
Don’t expect JGR to slowdown in Atlanta Motor Speedway. The organization excelled during the low downforce package races last year in Kentucky and Darlington, and gets to run a similar low downforce package this season beginning in the Peach State. Continue reading
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Kurt Busch will attempt to tie Jimmie Johnson for the active Atlanta Motor Speedway wins lead when he goes for his fourth victory at the 1.54-mile track in Sunday’s Folds of Honor QuikTrip 500.
In addition to his three wins, Busch claims five top-fives and ten top-tens in 24 Atlanta starts. He owns the fifth-best average finish (14.7) and driver rating (94.3) among active drivers at Atlanta. Busch kicked off the season with a tenth-place showing in the Daytona 500. Continue reading
NASCAR Daytona 500
2016 Daytona 500 Sets Record Social/Digital Consumption Numbers for NASCAR
In addition to the drama that played out on the race track, the 2016 Daytona 500 produced record social/digital consumption numbers for NASCAR. This year’s edition of The Great American Race generated the most NASCAR-related social conversation on any single day since the beginning of the NASCAR Fan and Media Engagement Center (FMEC). It also set a record for most impressions generated in one day by NASCAR’s social channels, a 63% increase compared to last year’s Daytona 500.
NASCAR’s digital platform generated 2.1 million unique visitors and 13 million page views.
More Statistical Highlights include:
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NASCAR Débuts Lower Downforce Aero Package at Atlanta
This weekend, the NASCAR Sprint Cup Series will début its much-anticipated lower downforce 2016 aerodynamics package.
The package is similar to the ones used at Kentucky and Darlington last year.
Lowering the downforce on a car makes it harder to drive, which puts more emphasis on driver skill and increases the potential for more passing. Continue reading