NASCAR

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NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

NASCAR Sprint Cup Series Track News
Photo - @NASCAR Twitter
Photo – @NASCAR Twitter

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Snapchat to expand Live Story coverage of the sport’s biggest races  

From the speedway tailgates to the wave of the checkered flag, NASCAR® fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport’s premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500®on February 21 (1 p.m. ET on FOX). Continue reading →

NASCAR Marketing Campaign Celebrates 2016 Season Launch

NASCAR Press Releases Sprint Cup Series Track News
Photo - Courtesy DIS
Photo – Courtesy DIS

Ready. Set. Race! NASCAR Marketing Campaign Celebrates 2016 Season Launch, Fans’ Universal Passion for Racing

The Hashtag 500 to Give Fans the Chance to Race on Twitter for Memorabilia from the 2016 DAYTONA 500 

Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative.

Fans will be invited to put their racing skills to the test during the 2016 Daytona 500® on February 21, when NASCAR hosts the first-ever Hashtag 500 on Twitter. The unique promotion, developed by Ogilvy & Mather New York, will give fans a chance to win memorabilia from this year’s “Great American Race®,” including a driver firesuit, helmet, steering wheel and set of Goodyear tires, among other race-used items. Continue reading →

Denny Hamlin Wins Action-Packed Sprint Unlimited at Daytona

NASCAR Sprint Cup Series Track News

Saturday’s Sprint Unlimited at Daytona International Speedway ended with a mere handful of cars undamaged—and race winner Denny Hamlin’s Toyota wasn’t one of them.

But Hamlin got his wreck out of the way early in a two-car incident with Ricky Stenhouse Jr.’s Ford on Lap 13 and won the race in overtime with a large swatch of silver tape on the right side of his No. 11 Joe Gibbs Racing Camry.

Hamlin triumphed in the season-opening non-points event for the second time in three years (and third time overall) and gave JGR its fourth Sprint Unlimited victory in the last five years.
Continue reading →

NASCAR Fast Facts – 2016 Procedural Changes

Camping World Truck Series NASCAR Sprint Cup Series Track News Xfinity Series

NASCAR

NASCAR FAST FACTS – 2016 Procedural Changes 

Maximum Field Sizes / Corresponding New Points Systems

NASCAR Sprint Cup Series – Maximum 40-car field (36 Charter team cars, 4 Open team cars), race winner awarded 40 points, 40th place awarded one point.

NASCAR XFINITY Series – Maximum 40-car field, race winner awarded 40 points, 40th place awarded one point.

NASCAR Camping World Truck Series – Maximum 32-truck field, race winner awarded 32 points, 32nd place awarded one point

New points systems apply to driver, owner, and manufacturer championships. Existing 2015 Bonus points remain in place for 2016. Continue reading →