Snapchat to Launch Premium ‚ÄėOur Story‚Äô at Darlington‚Äôs Throwback Weekend


Fans to Share Sights and Sounds of the Bojangles’ Southern 500 with 
Snapchatters Around the World

On a day celebrating the sport‚Äôs¬†iconic¬†past, NASCAR¬ģ¬†fans attending the Bojangles‚Äô Southern 500 can share their race-day experiences from Darlington Raceway with millions of Snapchatters through a premium ‚ÄėOur Story‚Äô on Snapchat covering The Official Throwback Weekend of NASCAR, NASCAR announced Wednesday. Continue reading

Snapchat Covers Sprint Cup Race with ‘Live Story’


Follow SnapChat and NASCAR driver accounts during TheChase Photo - @NASCAR

Follow Snapchat and NASCAR driver accounts during TheChase Photo – @NASCAR

NASCAR’s third Snapchat Live Story of the 2016 season will take place around Saturday night’s Bank of America 500. Fans at Charlotte Motor Speedway can contribute content to the video stream, giving Snapchat users around the world a behind-the-scenes look at NASCAR race day.

Snapchat users can also unlock an exclusive Charlotte race week Snapchat filter by scanning the snapcode found in this tweet.

Front Row Motorsports driver Landon Cassill took over NASCAR’s Snapchat account earlier this week to unveil his Charlotte paint scheme, which features Snapchat’s ghost logo. Cassill promised free tacos to his Snapchat followers if he wins on Saturday.

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership


Photo - @NASCAR Twitter

Photo – @NASCAR Twitter

NASCAR Elevates Race Day Viewing Experience with Snapchat Partnership

Snapchat to expand Live Story coverage of the sport’s biggest races  

From the speedway tailgates to the wave of the checkered flag, NASCAR¬ģ fans will be able to share their race-day experiences with Snapchat users across the world as part of a new Live Story partnership, announced today by NASCAR and Snapchat.

Through this partnership agreement, Snapchat will double its coverage of the sport‚Äôs premier race events in 2016, launching its first NASCAR Live Story at the 2016 Daytona 500¬ģon February 21 (1 p.m. ET on FOX). Continue reading