NASCAR Closes Merger with ISC


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Jim France Will Serve as Chairman & CEO, Lesa France Kennedy Will Serve as Executive Vice Chair in New, Unified Company Under Steve Phelps’ Leadership

DAYTONA BEACH, Fla. (October 18, 2019) – NASCAR today announced that it has successfully closed its acquisition of International Speedway Corporation (“ISC”), merging its operations into one, new company moving forward. The new company will remain based in Daytona Beach, Florida and will continue as NASCAR. As part of this process, ISC has been delisted from NASDAQ. 

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Ben Kennedy Brings New Perspective to Management Role

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France family scion Ben Kennedy brings a welcome point of view to his new role as general manager of the NASCAR Camping World Truck Series. Continue reading

Coca-Cola Refreshes Partnerships with NASCAR & ISC


Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;

Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks

DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading

Five Icons Selected as 2018 NASCAR Hall of Fame Class

CHARLOTTE, NC – MAY 24: Robert Yates, Red Byron, Ray Evernham, Ken Squire and Ron Hornaday Jr. are announced to the Hall of Fame during the NASCAR Hall of Fame Voting Day at NASCAR Hall of Fame on May 24, 2017 in Charlotte, North Carolina. Photo by Streeter Lecka/Getty Images

Byron, Evernham, Hornaday, Squier, Yates Comprise Hall’s Ninth Class

NASCAR announced today the inductees who will comprise the NASCAR Hall of Fame Class of 2018. The five-person group – the ninth since the inception of the NASCAR Hall of Fame in 2010 – consists of Red Byron, Ray Evernham, Ron Hornaday Jr., Ken Squier and Robert Yates. In addition, NASCAR announced that Jim France earned the Landmark Award for Outstanding Contributions to NASCAR.

The NASCAR Hall of Fame Voting Panel met today in a closed session at the Charlotte Convention Center to debate and vote upon the 20 nominees for the induction class of 2018 and the five nominees for the Landmark Award. Continue reading

Lesa France Kennedy Named One of ADWEEK’s 30 Most Powerful Women in Sports


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Photo – Getty Images

Lesa France Kennedy, CEO of International Speedway Corporation and Vice Chairperson of NASCAR, was named one of ADWEEK’S ’30 Most Powerful Women in Sports’ in their July issue, on newsstands June 27.

The inaugural ’30 Most Powerful Women in Sports’ list is presented in ADWEEK’S annual Sports Issue. Kennedy is featured along with NASCAR Sprint Cup Series Driver Danica Patrick, and other elite athletes, league executives, sports media personalities and sports marketing executives.

“Being chosen along with such an incredible group of women is testament to the relevancy and popularity of NASCAR and motorsports,” said Kennedy. “I’m particularly pleased to be joined by NASCAR driver Danica Patrick who is inspiring the next generation of women drivers and competitors. A profound thank you to the ADWEEK team.”

Kennedy’s vision led the $400 million reimagining of Daytona International Speedway into the world’s only motorsports stadium, revolutionizing the sport and fan experience. The stadium was named Sports Facility of the Year at SportsBusiness Journal’s 2016 Sports Business Awards and Kennedy received accolades asForbes’ Most Powerful Woman in Sports for 2015, as well as being inducted as a member of the 2016 Cynopsis Sports Hall of Fame. Kennedy is also leading a legacy project with the development of ONE DAYTONA, a 300,000-square-foot preeminent retail, dining and entertainment destination set to open in 2017 across from the Speedway.

International Speedway Corporation