Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;

Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks

DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading →