NASCAR Becomes First Sports League to Launch DeskSite Video App


Photo – PRNewswire

NASCAR Becomes First Sports League to Launch DeskSite Video App

New HD Video Platform Delivers Content On-demand to Desktops, Laptops and Tablets

Just in time for the 2017 DAYTONA 500®, NASCAR and DeskSite jointly announced today the official launch of the NASCAR DeskSite, an interactive and personalized video app that delivers premium, high-definition video content on-demand to NASCAR fans – for free.

NASCAR is the first professional sports league to launch DeskSite, which has partnerships with individual NFL, NHL and MLS team franchises.

Described as a “DVR for the Internet,” the NASCAR DeskSite serves as a digital fan hub for video content including interviews with drivers, post-race recaps, in-depth coverage, driver spotlights and breaking news. The content is available to fans at any time, even offline. Continue reading

Brian France Talks Family Business, NASCAR at Phoenix Conference

Photo - Getty Images

Photo – Getty Images

During a keynote presentation Friday at Transitions West 2016, a family business conference held in Phoenix, Arizona, NASCAR Chairman and CEO Brian France shared stories of advice provided to him by his grandfather William H.G. France and father Bill France Jr. – and how he now is doing the same with his nephew Ben Kennedy, a driver in the NASCAR Camping World Truck Series. Continue reading

Richard Childress Racing, NASCAR Digital Media Partner to Elevate Digital Presence


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New Website to Launch in December; RCR First Team to Work with NASCAR Digital Media

Richard Childress Racing (RCR) has enlisted NASCAR Digital Media (NDM) to oversee design and development of the organization’s new website, the companies announced today. The new will soft launch in December followed by a full rollout in early 2017.

RCR undertook a rigorous search process, interviewing more than ten agencies and web design firms before awarding the project to NDM. In doing so, RCR becomes the first race team to collaborate with the fast-growing NDM on a website build.

The fully customized site will feature an improved user experience and compelling, original content to enhance the overall digital experience for fans of RCR and its stable of NASCAR Sprint Cup Series and NASCAR XFINITY Series drivers.

“Our digital efforts have become a major focus for RCR and many of our partners over the past few years,” said Ben Schlosser, Chief Marketing Officer of RCR. “We needed a contemporary website which allows us to fully showcase engaging content for our fans and partners. RCR looked at a number of qualified digital providers and chose NDM because of their proven approach and the compelling opportunities to collaborate on content. We understand that NDM is discussing similar projects with other race teams and we’re proud to be the leader in the effort.”

NDM will build to accommodate RCR’s growing number of fans across multiple devices, with a flexible design offering multiple ways to present content. The revamped site will feature driver-specific content, complete race and driver schedules, videos, photo galleries, race updates and more.

“As the NASCAR digital platform continues to expand, we’re making more of our capabilities available to partners,” said NASCAR Digital Media Vice President Colin Smith. “Richard Childress Racing drivers have loyal and passionate fan followings, and we’re uniquely positioned to help the team better engage those audiences across a constantly evolving digital landscape.”

NDM has led a myriad of successful digital initiatives since NASCAR reacquired its digital rights and launched a new platform in 2013. The flagship site,, is the sport’s premier destination for fans and in 2016 the platform will eclipse one billion page views for the third consecutive year.

Through this partnership, RCR will have access to NDM’s content management system that allows developers to publish timely content across creatively designed layouts. The team will benefit from other tools to drive fan engagement, including data-driven insight from daily digital interactions with NASCAR fans, industry and sponsors.

The announcement represents another step in the continued growth and evolution of NDM, which plans to work with more race teams on website builds in the future. Earlier this year, NASCAR announced that NDM will bring all digital advertising sales and operations in house, beginning January 1, 2017.

NASCAR Digital Media Makes Strategic Personnel Moves


NASCAR Digital Media Makes Strategic Personnel Moves to Position for Continued Growth

NASCAR-Digital-MediaColin Smith to Manage Day-to-Day Operations for NDM

NASCAR announced June 26th several staff moves designed to put NASCAR Digital Media (NDM) in place for continued growth and success.  Continue reading

NASCAR Digital Media Launches ‘NASCAR Connect’ with OneUp Sports


NASCAR Digital Media And OneUp Sports Partner To Launch Predictive Gaming App ‘NASCAR Connect’

Prediction: NASCAR fans are already thinking about which driver will be visiting Victory Lane at the Food City 500 at Bristol Motor Speedway this Sunday. Fact: NASCAR fans will be able to put their prediction skills to the test – against other fans in real-time – when OneUp Sports launches a brand new predictive gaming app, NASCAR Connect, on iOS devices this weekend. Continue reading