NASCAR Marketing Campaign Celebrates 2016 Season Launch

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Photo - Courtesy DIS

Photo – Courtesy DIS

Ready. Set. Race! NASCAR Marketing Campaign Celebrates 2016 Season Launch, Fans’ Universal Passion for Racing

The Hashtag 500 to Give Fans the Chance to Race on Twitter for Memorabilia from the 2016 DAYTONA 500 

Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative.

Fans will be invited to put their racing skills to the test during the 2016 Daytona 500® on February 21, when NASCAR hosts the first-ever Hashtag 500 on Twitter. The unique promotion, developed by Ogilvy & Mather New York, will give fans a chance to win memorabilia from this year’s “Great American Race®,” including a driver firesuit, helmet, steering wheel and set of Goodyear tires, among other race-used items. Continue reading

Denny Hamlin Wins Action-Packed Sprint Unlimited at Daytona

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Saturday’s Sprint Unlimited at Daytona International Speedway ended with a mere handful of cars undamaged—and race winner Denny Hamlin’s Toyota wasn’t one of them.

But Hamlin got his wreck out of the way early in a two-car incident with Ricky Stenhouse Jr.’s Ford on Lap 13 and won the race in overtime with a large swatch of silver tape on the right side of his No. 11 Joe Gibbs Racing Camry.

Hamlin triumphed in the season-opening non-points event for the second time in three years (and third time overall) and gave JGR its fourth Sprint Unlimited victory in the last five years.
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NASCAR Fan Appreciation Day Returns to the NASCAR Hall Of Fame

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NASCAR Fan Appreciation Day Returns to the NASCAR Hall Of Fame

Free Admission To NASCAR Hall of Fame For All Fans On Jan. 23

For the third consecutive year, the NASCAR Hall of Fame will open its doors for FREE for NASCAR Fan Appreciation Day.

On Saturday, Jan. 23, fans will have free access to the Hall for a full day of activities, including autographs and Q&A sessions with current drivers and NASCAR Hall of Famers. Fans will be admitted into the Hall on a first-come, first-served basis in lieu of needing a ticket. Continue reading

Earnhardt Wins at Phoenix: Harvick, Busch, Truex Join Gordon in Champion 4

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A serendipitous sequence of pit stops and a drizzle that turned into a downpour made a winner of Dale Earnhardt Jr. in Sunday night’s Quicken Loans Race for Heroes 500 at Phoenix International Raceway, with a delayed start moving the race from daytime to under the lights by rain in the afternoon.

But again, halting the race due to rain 93 laps short of its scheduled distance of 312 laps was hardly the satisfying conclusion Carl Edwards, Brad Keselowski, Kurt Busch or Joey Logano had hoped for.

Eliminating those four drivers from the Chase for the NASCAR Sprint Cup was disappointing, while defending champion Kevin Harvick, Kyle Busch and Martin Truex Jr. joined Jeff Gordon in next Sunday’s Championship Round at Homestead-Miami Speedway. Continue reading

NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix Preview

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NASCAR Sprint Cup Series

Next Race: Quicken Loans Race for Heroes 500

The Place: Phoenix International Raceway

The Date: Sunday, Nov. 15

The Time: 2:30 p.m. (ET)

TV: NBC, 2 p.m. (ET)

Radio: MRN, SiriusXM Ch. 90

Distance: 312 miles (312 laps)

 

Party of Five: Harvick Goes for Fifth Straight Win at Phoenix

Pretty much automatic at Phoenix International Raceway, Kevin Harvick will go for his fifth straight win at the one-mile track in Sunday’s Quicken Loans Race for Heroes 500 Chase for the NASCAR Sprint Cup cutoff race. With a visit to Victory Lane on Sunday, Harvick would join NASCAR Hall of Famers Richard Petty (Richmond, 7) and Darrell Waltrip (Bristol, 7; North Wilkesboro, 5) as the only drivers to win at least five consecutive races at a single track.

Currently third on the Chase Grid, ten points above the cutoff line, Harvick is trying to advance to the four-driver Championship Round race at Homestead-Miami Speedway to defend his 2014 NASCAR Sprint Cup Series title. Regardless of how the rest of the field performs at Phoenix, Harvick can clinch a Championship Round berth with a finish of second or better; third and at least one lap led; or fourth and the most laps led. Continue reading