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Coca-Cola Refreshes Partnerships with NASCAR & ISC

Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;

Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks

DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading →

DC Solar Set to Partner with Chip Ganassi Racing, Kyle Larson and Jamie McMurray In Monster Energy NASCAR Cup Series

DC Solar Also a Primary Partner in the NASCAR Xfinity Series

with Larson and McMurray Sharing the No. 42 

CONCORD, N.C. (Jan. 16, 2018) – After partnering with Chip Ganassi Racing (CGR) for three seasons in the NASCAR Xfinity Series (NXS), DC Solar is moving to the Monster Energy NASCAR Cup Series (MENCS) for the 2018 season as a primary partner with both Kyle Larson and Jamie McMurray. Wasting no time getting on track with Larson, the No. 42 Camaro will feature DC Solar as the primary partner for ‘The Clash at Daytona’, the season-opening non-points race.  Continue reading →

With Hall Nod, Squier Earns his Own Place Among the Legends he Helped Build

Photo – Getty Images

Note: This is the third in a five-part series of features detailing the careers of each of the five inductees for the NASCAR Hall of Fame Class of 2018. The inductees, who will be officially enshrined on Jan. 19 (8 p.m. ET on NBCSN, MRN and SiriusXM NASCAR Radio), are Red Byron, Ray Evernham, Ron Hornaday Jr., Ken Squier and Robert Yates.

Ken Squier, the man who coined the phrase “The Great American Race” to describe the Daytona 500 will formally join NASCAR’s “Greatest” later this week. The co-founder of Motor Racing Network (MRN) and longtime voice of the sport will become the first broadcaster among the Hall of Fame’s legendary list of inductees. Continue reading →

Good Luck, Chase: AMS Seeking Fans’ Good-Luck Charms as Georgia Native Chase Elliott Eyes First Cup-Series Win

Atlanta Motor Speedway has recreated a 1983 “lucky charm” promotion for Dawsonville, Georgia native Chase Elliott that led to his father, NASCAR Hall-of-Famer Bill Elliott’s, first career victory in NASCAR’s top series. Photo – Courtesy AMS

Track recreates 1983 ‘lucky charm’ promotion
that led to father Bill Elliott’s own first victory

HAMPTON, Ga. (Jan. 16, 2018) – Entering his third full-time season in the Monster Energy NASCAR Cup Series, Dawsonville, Georgia native Chase Elliott is getting an extra dash of goodwill from his home track as the 22-year-old driver seeks his first victory at NASCAR’s top level. Continue reading →