NASCAR implements plans to reintroduce guests at select NASCAR Cup Series races beginning with the Dixie Vodka 400 at Homestead-Miami Speedway on June 14th. The same plans are in place for the GEICO 500 at Talladega Superspeedway on June 21st. Coverage for both events is on FOX, MRN and SiriusXM NASCAR Radio.
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Multi-Year Agreement Makes Axalta ‘Official Paint Partner of NASCAR’;
Axalta Has Long History of Success Driving Business in NASCAR
DAYTONA BEACH, Fla. (February 17, 2018) — NASCAR and Axalta (NYSE: AXTA), announced today a multi-year agreement making Axalta, once again, the “Official Paint Partner of NASCAR.” Continue reading
Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR;
Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks
DAYTONA BEACH, Fla. (Jan. 17, 2018) – Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. Continue reading
International Speedway Corporation today announced a new partnership with DraftKings, a leading daily fantasy sports destination. DraftKings will serve as the ‘Official Daily Fantasy Sports Provider’ of ISC motorsports entertainment facilities.
At ISC facilities across the U.S., tracks will feature DraftKings branding and give on-site opportunities for fan engagement. ISC will communicate DraftKings NASCAR daily fantasy sports games through event-day announcements, broadcast, digital and social channels and through a significant presence on MRN, the nation’s largest independent sports network. Continue reading