Tag Archives: Ford Motor Company

NASCAR Hall of Fame Welcomes Five Exceptional Talents in 2018 Inductee Class

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CHARLOTTE, NC – MAY 24: Robert Yates, Red Byron, Ray Evernham, Ken Squire and Ron Hornaday Jr. are announced to the Hall of Fame during the NASCAR Hall of Fame Voting Day at NASCAR Hall of Fame on May 24, 2017 in Charlotte, North Carolina. Photo by Streeter Lecka/Getty Images

CHARLOTTE, N.C. – The distinguished NASCAR Hall of Fame class of 2018 includes a formidable array of eclectic talent: NASCAR’s first champion, arguably the sport’s most innovative crew chief, racing’s most recognizable voice, the Camping World Truck Series’ all-time leading winner and a revered engine-builder-turned car owner. Continue reading →

A.J. Foyt Honored with Spirit of Ford Award

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Edsel B. Ford II presents A.J. Foyt with the Spirit of Ford Award. Photo – Courtesy of Ford Motor Company

A.J. Foyt, one of the most legendary American drivers in history, was presented with the prestigious Spirit of Ford Award in a ceremony at the Road Racing Driver’s Club dinner last evening.

The Spirit of Ford Award is Ford Motor Company’s highest honor in auto racing, recognizing lifetime achievement and contribution to the industry both on and off the race track. Foyt becomes the 26th recipient, joining an international list of honorees from all forms of racing and racing media. Continue reading →

Teamwork is the Mantra for Ford Racing as 2017 Season Begins

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If there truly is strength in numbers, then Ford’s presence in the Monster Energy NASCAR Cup Series has grown in magnitude with the addition of Stewart-Haas Racing’s four-car organization.

The benefit was immediately obvious. Stewart-Haas’ Kevin Harvick, driving a Ford in the heat of battle for the first time, helped former nemesis Joey Logano and Brad Keselowski break up a four-car Toyota train at the front of the field in last Saturday’s Advance Auto Parts Clash at Daytona, the season-opening exhibition race in the Monster Energy NASCAR Cup Series. Continue reading →

Talladega’s a Special Place for Ford and the Wood Brothers

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Ryan Blaney, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, practices for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 1, 2015 Photo - Matt Sullivan/Getty Images

Ryan Blaney, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, practices for the NASCAR Sprint Cup Series GEICO 500 at Talladega Superspeedway on May 1, 2015
Photo – Matt Sullivan/Getty Images

Ford Motor Company in general, and the Wood Brothers in particular, have had some glorious Sunday afternoons at Talladega Superspeedway through the years.

In the early years of the track that opened in 1969, the Wood Brothers won five races from the spring of 1971, when Donnie Allison drove the iconic No. 21 to victory at his home track, until the fall of 1979, when another Alabama driver, the late Neil Bonnett, scored the victory.

In between were three consecutive wins in the spring race by David Pearson, from 1972-1974. Continue reading →

NASCAR Names Ford Motor Company Winner of ‘Driving Business Award

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NASCAR Names Ford Motor Company Winner Of ‘Driving Business Award’

Ford Becomes First Three-Time Award Recipient;

Exemplary Member of the NASCAR Fuel For Business Council

 

Days after Ford Motor Company celebrated its first NASCAR Sprint Cup Series victory of the season, the manufacturer will take home its third NASCAR “Driving Business Award.” Ford is the first three-time recipient of the annual award, which is bestowed upon the Official NASCAR Partner that demonstrates leadership and results through its participation in the NASCAR Fuel for Business (NFFB) Council.

The NFFB Council hosted its first meeting of the year last week in Las Vegas, bringing together an exclusive group of nearly 60 Official NASCAR Partners. Ford has been competing in NASCAR since 1949 and has been a proud member of the NFFB Council since 2007. Council members bring key personnel from across their organization to construct customized deals that help address specific business needs.

As a result of Ford’s participation in the Council in 2015, Ford aligned business goals with a number of Official NASCAR Partners, resulting in highly visible partnerships and a number of programs that were successful in ‘Driving Business.’

“As a proud member of the Council, winning the ‘Driving Business Award’ for the third time is proof, yet again, of how effective the NASCAR Fuel for Business Council platform is at generating a positive return on investment for partners,” said Tim Duerr, Ford Performance motorsports marketing manager. “At Ford, we’re constantly identifying new and innovative ways to add value to our partnerships, and this tool maximizes our B2B strategy in motorsports.”

As one of the most active participants of the NFFB Council in 2015, Ford identified procurement opportunities, optimized chances for NASCAR partners to purchase Ford vehicles for their fleets, offered participation in Ford’s “Partner Recognition Program” and created successfucl co-marketing programs. Highlights from Ford’s success in 2015 leveraging the NFFB Council include:

  • Ford sold more than 3,500 vehicles through its ‘Partner Recognition Program’
  • Co-marketing programs with MillerCoors, Goodyear and SiriusXM result in nearly 900 vehicles sold
  • Ford executed multiple deals that eclipsed $5 million in value
  • More than two-thirds of Council members participated in business-to-business deals with Ford

“Ford continues to be a preeminent member of the NASCAR Fuel for Business Council, setting the standard as an active and dedicated partner during our quarterly meetings,” said Steve Phelps, NASCAR executive vice president and chief marketing officer. “Committed to winning both on and off the track, Ford’s ability to execute business-to-business deals delivered results worthy of being a three-time recipient of the award.”

Since the NFFB’s 2004 inception, the Council has facilitated hundreds of millions of dollars in annual revenue and savings to its participating members.

Be sure to watch the next NASCAR Sprint Cup Series race – the Good Sam 500 at Phoenix International Raceway on Sunday, March 13 at 3:30 p.m. ET on FOX, MRN and SiriusXM.

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